Privacy Policy

Upkeeply helps hotels, properties, and other businesses (collectively, "Properties") deliver better service by helping staff communicate with each other and their guests. We want property guests and staff to control their data, and we do not sell guest data or use it to contact people for marketing purposes. We commit to solid privacy protection principles this privacy policy outlines ("Policy").

This Policy covers the policies and practices for how Upkeeply, an affiliate of Jeff Bowes Software and Consulting, Inc. (hereinafter referred to as "Upkeeply," "we," or "us") handles the Personal Data of visitors to our Website ("Website") and guests of Properties ("guests") (collectively, "you," or "your") who use our web platform, mobile platform, or applications or products that link to this Policy (together, the "Services"). "Personal Data" relates to an identified or identifiable individual.

The relevant Property controls this information, and we are processors of that data. Please consult the privacy policy of your Property for the complete details of how your data will be used to service your needs as part of your interaction with that Property.



Information You Provide Directly to Us. When you use the services or engage in certain activities, such as registering, requesting services, or contacting us directly, we may ask you to provide some or all of the following types of information:

You can choose not to provide information to us directly, but some information is required to participate in some Services, such as registering or requesting services from Properties through the UPKEEPLY platform.

The best way to protect sensitive data is not to share it. Please do not enter private or sensitive information into the UPKEEPLY Services.

Information We Collect Automatically. We may collect certain information automatically through your use of our Services or other methods of web analysis, such as:

Information We obtain from other sources. Properties send UPKEEPLY guest information regarding communications, requests, maintenance, and additional service delivery. UPKEEPLY may also receive information about you from other third-party services and organizations to enhance your experience.

Additionally, Properties may use other technologies, such as in-room entertainment, to send service requests, which may contain Personal Data, to UPKEEPLY.

Cookies, Pixel Tags, Interest-Based Advertising, and Similar Technologies. Third Parties that provide content, advertising, or other functionality on our services may use cookies, pixel tags, local storage, and other technologies to collect information automatically through the Services.

We use technologies that are essentially small data files placed on your computer, tablet, mobile phone, or other devices (referred to collectively as a "device") that allow us to record specific pieces of information whenever you visit or interact with our sites, services, applications, messaging, and tools, and to recognize you across devices.

Cookies. Cookies are small text files placed in visitors' computer browsers to store their preferences. Most browsers allow you to block and delete cookies. However, if you do that, the site may not work correctly.

Pixel Tags/Web Beacons. A pixel tag (also known as a web beacon) is a piece of code embedded on the site that collects information about users' engagement on that web page. Using a pixel allows us to record, for example, that a user has visited a particular web page or clicked on a specific advertisement.

Social Media Widgets. Our Website includes social media features such as the Facebook "Like" button and LinkedIn (that might include widgets such as the share this button or other interactive mini-programs). These features may collect your IP address and which page you visit on our site and set a cookie to enable the feature to function correctly. These social media features are hosted by a Third Party or hosted directly on our Website. Your interactions with these features are governed by the company's privacy policy providing it.

Analytics. We may also use Google Analytics and Google Analytics Demographics and Interest Reporting to collect visitor behavior and demographic information on some of our services and develop website content. This analytics data is not tied to any Personal Data. For more information about Google Analytics, please visit You can opt out of Google's collection and processing of data generated by your use of the Services by going to

Our uses of such Technologies fall into the following general categories:

Operationally Necessary. We may use cookies, web beacons, or similar technologies to operate our sites, services, applications, and tools. These tools include technologies that allow you access to our sites, services, applications, and tools; that are required to identify irregular site behavior, prevent fraudulent activity, and improve security; or that allow you to make use of our functions such as shopping carts, saved search, or similar functions;

Performance Related. We may use cookies, web beacons, or other similar technologies to assess the performance of our websites, applications, services, and tools, including as part of our analytic practices to help us understand how our visitors use our websites, determine if you have interacted with our messaging, decide whether or not you have viewed an item or link, or to improve our website content, applications, services, or tools;

Functionality Related. We may use cookies, web beacons, or similar technologies to enhance functionality when accessing or using our sites, services, applications, or tools. These functionalities may include identifying you when you sign in to our sites or keeping track of your specified preferences, interests, or past items viewed so that we may enhance the presentation of content on our sites;

Advertising or Targeting Related. We may use first-party or third-party cookies and web beacons to deliver content on our or third-party sites, including ads relevant to your interests. This includes using technologies to understand the usefulness of the advertisements and content delivered, such as whether you have clicked on an ad.

If you want to opt out of the Technologies we employ on our sites, services, applications, or tools, you may do so by blocking, deleting, or disabling them as your browser or device permits.



Personal Data

The Personal Data we collect depends on the nature of your relationship with us:

In addition, we use the Personal Data that we collect based on the following legal grounds and as necessary and appropriate for the following purposes:

To meet our legal obligations, for example:

Anonymous and Aggregated Information. We may use your Personal Data and other information about you to create anonymized and aggregated information, such as de-identified demographic information, de-identified location information, information about the computer or device from which you access the services, or other analyses.

Anonymized and aggregated information are used for various functions, including measuring visitors' interest in and use of different portions or features of the services. Anonymized or aggregated information is not Personal Data, and we may use such information in several ways, including research, internal analysis, analytics, and any other legally permissible purposes.



We are committed to maintaining your trust and want you to understand when and with whom we may share the information we collect.

Properties. We share Personal Data with Properties you visit as a by-product of their using the UPKEEPLY platform to communicate with you. We do not control the privacy practices of these Properties, and this Policy does not cover their information practices. We recommend that you visit the privacy policies of each Property that you visit.

Authorized Third-Party Vendors and Service Providers. We share Personal Data with third-party vendors and service providers that provide business services to us or on our behalf, such as IT service payment processing services, to market products or services or deliver ads to you, analyze activity on the services, provide content, and help to maintain our user database and administer emails, surveys, or other communications. Payment information will be used and shared only to effectuate your order and may be stored by a service provider for future orders.

We prohibit our service providers from using or sharing your Personal Data except as necessary to perform the contracted services on our behalf or comply with applicable legal requirements.

Corporate Affiliates. We may share Personal Data with and among corporate affiliates and subsidiaries for their internal business purposes or provide you with a product or service you have requested.

Business Transfers. We may share Personal Data in connection with any actual or proposed change in control, such as the sale of a website, a merger, consolidation, asset sale, or in the unlikely event of bankruptcy.

Legal Purposes. We may disclose Personal Data to respond to subpoenas, court orders, legal processes, law enforcement requests, legal claims, or government inquiries, prevent fraud, and protect and defend the rights, interests, safety, and security of UPKEEPLY, our users, or the public.

With Your Consent. We may share Personal Data for any other purposes disclosed when we collect the information or pursuant to your consent.

Access third-party services, such as Facebook, Google, or Twitter, to log in to the services or share information about your experience on the services with others. These third-party services may collect information about you, including information about your activity on our websites or through the services. According to their privacy policies, they may notify your connections on the third-party services about your use of the services.

Anonymous and Aggregated Information. We may share anonymous or aggregated information within UPKEEPLY and with third parties for our or their purposes in an anonymized or aggregated form designed to prevent anyone from identifying you.




UPKEEPLY retains the Personal Data we receive as described in this Policy for as long as you use our Services or as necessary to fulfill the purpose(s) for which it was collected, provide the Services, resolve disputes, establish legal defenses, conduct audits, pursue legitimate business purposes, enforce our agreements, and comply with applicable laws.



Cookies. You may be able to refuse or disable cookies by adjusting your web browser settings. Because each web browser is different, please consult the instructions provided by your web browser (typically in the "help" section). Please note that you may need to take additional steps to refuse or disable local storage and other technologies. If you choose to decline, disable, or delete these technologies, some of the functionality of the Services may no longer be available to you.

Opting Out. You have the right to opt-out of specific uses and disclosures of your Personal Data. Please note, if UPKEEPLY collected personal data about you from our Properties or on behalf of our Properties, please direct your query to the Property directly. UPKEEPLY will support our Properties as requested within a reasonable timeframe.

If you do not wish to receive marketing communications from us, you may opt-out by clicking the "unsubscribe" link within the communication or by contacting us at [email protected].

To opt-out of other Personal Data processing, contact us at [email protected].

Interest-Based Advertising. As noted above, you may stop or restrict the placement of cookies on your computer or remove them from your browser by adjusting your web browser preferences. Please note that cookie-based opt-outs are not effective on mobile applications. However, application users may opt out of certain mobile ads via their device settings on many mobile devices.

The online advertising industry also provides websites. You may opt-out of receiving targeted ads from our data partners and other advertising partners that participate in self-regulatory programs. You can access these and learn more about targeted advertising and consumer choice and privacy, or and

To be clear, whether you are using our opt-out or an online industry opt-out, these cookie-based opt-outs must be performed on each device and browser you wish to have opted out of. For example, if you have opted-out on your computer browser, that opt-out will not be effective on your mobile device, and you must separately opt-out on each device. Advertisements on Third-Party websites containing the AdChoices link and link to this Privacy Policy may have been directed to you based on anonymous, non-Personal Data collected by advertising partners over time and across websites. These advertisements provide a mechanism to opt out of the advertising partners' use of this information for interest-based advertising.

Rights of Access, Rectification, Erasure, and Restriction. You may inquire whether UPKEEPLY is Processing Personal Data about you, request access to Personal Data, and ask that we correct, amend or delete your Personal Data where it is inaccurate. Where otherwise permitted by applicable law, you may contact us as described below to request access to, receive (port), seek rectification, or request the erasure of Personal Data held about you by UPKEEPLY. Please include your full name, the email address associated with your account, and a detailed description of your data request. Such requests will be processed in line with local laws.

Although UPKEEPLY makes reasonable efforts to provide Individuals with access to their Personal Data, there may be circumstances in which UPKEEPLY is unable to provide access, including but not limited to: where the information contains legal privilege, would compromise others' privacy or other legitimate rights, where the burden or expense of providing access would be disproportionate to the risks to the Individual's privacy in the case in question or where it is commercially proprietary. Suppose UPKEEPLY determines that access should be restricted in any particular instance. In that case, we will explain why that determination was made and provide a contact point for further inquiries. To protect your privacy, UPKEEPLY will take commercially reasonable steps to verify your identity before granting access to or making any changes to your Personal Data.

California Privacy Rights. California law permits users who are California residents to request and obtain from us once a year, free of charge, a list of the third parties to whom we have disclosed their Personal Data (if any) for their direct marketing purposes in the prior calendar year, as well as the type of Personal Data, disclosed to those parties. UPKEEPLY does not currently share Personal Data with third parties for marketing purposes.



UPKEEPLY's Services are not directed to children under 16, and we do not knowingly collect Personal Data from children under the age of 16 without parental consent unless permitted by law. If you are under the age of 18, you must have your parent's permission to access the Services. If you learn that your child has provided us with Personal Data without your consent, you may contact us as described below. If we learn that a child under 16 has provided us with Personal Data, we will delete it per applicable law.



Some of the services may contain links to content maintained by third parties. We do not control the privacy practices of these third parties, and this Policy does not cover them. We recommend that you visit the privacy policies of any third-party content that you visit. We are not responsible for the privacy practices of these third parties, and this Privacy Policy does not cover the information practices of these third parties. Some of these companies are members of the Network Advertising Initiative, which offers a single location to opt-out of ad targeting from member companies. To learn more, please click here or here.



Some web browsers transmit "do-not-track" signals to websites. Because of differences in how web browsers incorporate and activate this feature, we currently do not take action in response to these signals.



UPKEEPLY does not store Credit Card data nor process payments.



Your rights under the CCPA. The CCPA affords California residents certain rights related to their personal information. You have the right to:

How do I submit a request to delete my data? Please email your request to: [email protected].

Opt-out of selling or disclosing your personal information UPKEEPLY does not sell or disclose your personal information for monetary gain or any valuable consideration. UPKEEPLY provides operations software to hotels, and the hotels enter and use your personal information to provide services to you and other guests.

What are the categories of personal information collected? When a hotel uses the UPKEEPLY operations software or you engage in certain activities, such as requesting services from the hotel or contacting the hotel directly, the hotel may ask you to provide some or all of the following types of information:

What is the purpose of collecting my personal information? UPKEEPLY does not use the personal information collected by the hotels about you for its purposes.



If you are accessing the Services from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States.

The data protection and other laws of the United States and other countries might not be as comprehensive as those in your country, but please be assured that we take steps to help protect your privacy.

We utilize Standard Contractual Clauses to ensure that all Personal Data collected in the EU is adequately handled and protected. By using the services and providing us with information, you understand and agree that your information may be transferred to and stored on servers outside your resident jurisdiction and in the United States by the third parties with whom we share it and us.



We use reasonable measures to help protect information from loss, theft, misuse, unauthorized access, disclosure, alteration, and destruction.

UPKEEPLY has administrative, physical, and technical security measures to protect against the loss, misuse, and alteration of the information under our control. We utilize commercially reasonable practices to protect your data.



We may update this Policy from time to time. We will revise the "Effective Date" date above and post the new Policy if we update this Policy. If there are any material changes to this Policy, we will notify you as applicable law requires. We recommend you review this Policy each time you visit the services to stay informed of our privacy practices. Your continued relationship with UPKEEPLY after the posting or notice of any amended Privacy Policy shall constitute your agreement to be bound by any such changes. Any changes to this Policy take effect immediately after being posted or provided by UPKEEPLY.



Contact us with privacy-related questions, complaints, or requests at [email protected].

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